It's a Guy Thing


with FHM Canada May 2023 cover star Ali Lee / @therealalilee

Photography by – @tutoexposure

Executive Producer – @paulheyman

HMUA @beautybymichellev

Custom Heyman shirt @harrylhgfx 

Wardrobe The Heyman Hustle / Heyman Hustle Shop

Digital Director @theajuniverse

Article by Walter Taylor

Exclusive Photos by @TutoExposure 

Ali Lee was photographed by Tuto Exposure as part of an exclusive #HustleBootyTempTats supermodel photoshoot for FHM in Scottsdale, Arizona.

“A funny thing happened on the way to the FHM Magazine Cover Photo Shoot in Scottsdale, Arizona,” the ridiculously gorgeous and super fit #HustleBootyTempTats supermodel Ali Lee joked. “That funny thing is called my f’n life!” 

If you ever have the great pleasure of meeting Ali Lee, you’ll realize that her positive energy is beyond overwhelming. The striking brunette beauty, dubbed “The Fitness Fashionista” by multi-industry disruptor and WWE WrestleMania “wise man” Paul Heyman is amongst the most in-demand models on the face of the planet today. 

When this reporter got on the plane to Arizona with Ali, it was as if a press release had been sent out to casting directors and account executives notifying them of Ali’s itinerary. One by one, people came up to Ali on the flight to introduce themselves and pitch her on becoming spokesmodel or “the face” (and body) of their brand. “It’s really kinda surreal,” Ali laughed. “I’m humbled by it, because I know so many people who can’t find any work in today’s workforce, so I promise I never take it for granted. I just take it all in, try to figure out the best path forward, and live one day at a time but always with a long-range goal as the ultimate driving force.” 

Ali Lee’s wild ride as a #HustleBootyTempTats supermodel and FHM cover model comes at a time when the modeling industry is in the midst of great upheaval. With Victoria’s Secret abandoning the “Angels” concept for a more all-inclusive politically correct lineup, and Sports Illustrated following suit in regard to their annual swimsuit edition, the #HustleBootyTempTats supermodel concept is now officially a global phenomenon, becoming the no. 1 most-searched supermodel brand in the world. “Victoria’s Secret and Sports Illustrated going all-inclusive was the one-two punch that completely changed the supermodel game,” noted industry veteran Jeffrey Leventhal. “And Paul Heyman was right there to swoop in and steal everyone’s attention with the most amazing roster of supermodels on the planet! The numbers speak for themselves. Every metric and analytic chart has the #HustleBootyTempTats supermodel brand as No. 1!”

Heyman’s roster is a wild mix of genre-busting beauties. In addition to the “Fitness Fashionista” Ali Lee, there’s Paddleboarding Champion (and “The World’s Most Beautiful Athlete”) Jala Sue; Independent Film sensation (and multi-award winning actress) Laura Petersen; globally-trending fitness guru and celebrity boxer Whitney Johns; California beach bikini beauty Miss Lynnie Marie; breathtaking swimsuit models Gloria Vitalina, Borbala Kreutz and Daniella Chavez; spectacular Hollywood actress Summer Soderstrom; and Playboy Playmate of the Year Kari Nautique.

With the roster firmly in place, Heyman started putting together “dream team” collaborations, matching his supermodels with the best photographers in the world. “Heyman’s not coming to join the supermodel party,” Leventhal stated. “He’s coming to take the whole damn party over!”

Leading the charge? Ali Lee, whose recent appearances in Las Vegas has led to turn-away crowds, all hoping to get a glimpse of the fitness beauty who has turned the entire modeling industry upside down. Heyman jumped at the opportunity to have Ali Lee work with Miami-based fashion photographer Tuto Exposure, who has shot multiple covers for FHM in the past. “Tuto has such an eye for the true beauty of the model that would lead one to believe her pure energy permeates the camera lens,” Heyman told FHM in an exclusive interview. “Pairing him up with Ali Lee, whose spirit is as breathtaking as her look, was a no-brainer.” 

The result is a photoshoot that is, in this reporter’s assessment, as hot as the Arizona sun beating down on the desert below. “Ali Lee is so flawless,” Tuto Exposure joked, “I feel like adding a few flaws in editing just to make her more accessible!”

For those of us assigned to cover Ali Lee’s latest FHM cover story, the day was exhausting, from the 5:55am flight to Arizona, to the hour-long hair and makeup session, to the multiple shoots that culminated in the gorgeous “golden hour” photoshoot in the “Heyman Say Hustle” t-shirt. 

For Ali Lee, it was just another day at the office.

“I haven’t forgotten my commitment to training, every day, no excuses. So I’m getting a workout in this evening,” Ali Lee said, still with red-line level energy in everything she approaches. “And I can’t wait to start shooting again tomorrow morning!”

A funny thing happened on the way to the FHM cover photo shoot in Arizona. I got on the same plane as #HustleBootyTempTats supermodel Ali Lee. She’s been more energized, and I’ve been more exhausted, ever since!