with FHM Canada September 2023 cover star Jala Sure / @fitnessmodelmom
Article by James Thorne
Photographer – @studio977
HMUA – @beautybymichellev @taylor_jazz
Location – Bel Air, California
Executive Producer – Paul Heyman
The #HustleBootyTempTats disruption of the entire supermodel business continues this month as the World’s Most Beautiful Athlete Jala Sue covers FHM’s Canada edition in a sizzling hot (and exclusive for FHM) lingerie pictorial shot in Bel Air, California by the renowned fashion photographer known as “Studio977.”
Jala Sue was flown from her home base in Northern Michigan for this FHM cover shoot by #HustleBootyTempTats supermodel founder Paul Heyman, yes the very same Paul Heyman who has been at the forefront of the hottest act in World Wrestling Entertainment, Undisputed Universal Heavyweight Champion Roman Reigns. While not disrupting the entire sports entertainment industry (which just saw WWE and UFC merge in a $21 Billion USD deal, and yes that’s Billions with a B), Heyman has been rocking the entire supermodel business to the core with his #HustleBootyTempTats concept. As previously reported in FHM, think Gwyneth Paltrow’s “Goop,” as #HustleBootyTempTats is the “anti-influencer” influencer brand, and as always with Heyman, it’s taken to the extreme!
Jala Sue is a mother of four (we know, that’s very hard to believe, but it’s oh-so-true) who was one of the fastest rising stars in the modeling game in her 20’s when she left fame and fortune behind to move back to Northern Michigan to raise a family. While away from the spotlight, Jala Sue inadvertently found herself in the spotlight again as she became a world class paddleboarder, and it’s from there that Heyman lured her back into the modeling industry.
Now 44 years old, Jala Sue is one of the most sought-after supermodels in the entire world. “Age is state of mind,” she exclaimed.
“Even me saying that I’m 44 (years old) out loud doesn’t really compute with me except for the reality of all the chapters I have lived throughout life so far. Being a mom of 4 is by far my great journey and achievement, but when your career finally takes off, mid life, that’s something even more special because I get to share it with my family who have been my biggest cheerleaders.”
Jala Sue continued “(my family has) witnessed the hard work, sweat and tears that goes into going after your dreams. (I’m) here to be an example of never giving up; working hard; discipline; dreaming big; remaining fearless when the fear tries to creep in; and always doing things with love and kindness no matter what age you are!”
So as the ridiculously hot summer of 2023 draws to a close, we got something to keep you warm in the upcoming cold Fall and Winter months. It’s the exclusive cover pictorial everyone in the modeling business will be talking about, Jala Sue’s breathtaking #lingerievibes FHM cover photoshoot!