#HustleBootyTempTats Supermodel Gloria Vitalina
with FHM Canada July 2023 cover star Gloria Vitalina / @gloria_vitalina
Article by Freddie Tremblay
Exclusive Photos by Chris Rifkin
HMUA by @beautybychantalp / @oa_beautygroup
Executive Producer: Paul Heyman
Location: Bel Air, California
Supermodel Gloria Vitalina is our FHM cover model this month, as the #HustleBootyTempTats hashtag-turned-global-phenomenon continues its rise to the very top of the modeling world. And while the #HustleBootyTempTats monicker may sound (or “read” or “appear”) funny to you, FHM can confirm the entire modeling industry has taken notice of the #HustleBootyTempTats disruption in a hurry.
It started as a play on words, a tweet on Twitter posted with a wink and smile, and it became the supermodel brand that is now challenging the biggest names in the industry for social marketing domination. If this all sounds (or again, “reads” or “appears”) too absurd to be true, then you simply don’t know the disruptive capabilities of a guy named Paul Heyman, the current WWE mega-star and star-maker who serves as both on-camera and behind-the-scenes “wiseman” and “special counsel” to the biggest box attraction in sports entertainment history, WWE’s Undisputed Universal Heavyweight Champion “The Tribal Chief” Roman Reigns. As he sits at the very top of the multi-billion-dollar sports entertainment industry, Heyman can boast of a resume that screams out the fact he has spent his life taking on the big names and out-Hustling (pun intended) them in the pursuit of the hearts and minds of the loyal audience.
Heyman’s doing it all over again, this time challenging the biggest names in the supermodel and influencer spaces. Heyman, in addition to his legendary work in sports entertainment, is also a co-founder of The Looking4Larry Agency, a New York-based firm that counts 2K Sports, NASCAR, Feld Entertainment, EA Sports and others as their clients. One of the “others” used to be the Hard Rock Hotel and Casino Las Vegas, where Heyman established his #HustleBootyTempTats headquarters. It’s from this boutique agency that Heyman is reaching for the top of the supermodel game.
#HustleBootyTempTats was initially the idea of a hashtag that was born by chance a few years ago and quickly caught up with others like #ModelMonday or #MaximHometownHottie. And now, it’s taking over all the metrics and analytics on the “supermodel” charts, and there is perhaps no #HustleBootyTempTats supermodel attracting more attention than the breathtaking blonde beauty Gloria Vitalina.
In Gloria’s FHM cover debut earlier this year, it was revealed the fitness model – catwalk queen – supermodel speaks three languages (Ukrainian, Russian and English) and that her Instagram stories (not even posts!) from her skiing vacation had gone viral all over the world because of the public’s fascination with the super sexy sensation. “Within 24 hours (of posting the IG stories),” FHM exclusively reported, there were “12 feature articles worldwide, in 5 different languages, garnering over 6 million views.”
But Gloria is much more than a social media influencer with a rabid following. “She’s a constantly-evolving businesswoman who understands the modeling business is exactly that … a business!” exclaimed Heyman, who was named one of the top 100 global marketers by the prestigious Ad Age magazine. “Gloria Vitalina simply can’t get enough out of life,” Heyman told FHM earlier this year. “And it appears as though a global audience simply can’t get enough of Gloria Vitalina!”
Some may think Heyman is just hyping up Gloria’s rise in the industry, but the numbers speak for themselves. Along with Gloria’s ascension up the proverbial ladder, the #HustleBootyTempTats hashtag and brand has been soaring to the top of the supermodel charts as Heyman seized a pivotal moment in the supermodel world. “The entire industry was turned upside down with a one-two-punch that rocked the modeling game to its very core,” noted AJ Abbas, who serves as production coordinator and digital lead for Heyman’s agency.
Abbas is referring to the fact that both Sports Illustrated and Victoria’s Secret decided to go the politically correct route of more inclusive female beauty concepts in their presentation and campaign. It’s tough to explain just how shocking this was to the modeling industry. Sports Illustrated was home and platform for the annual “swimsuit issue” which could instantly take an unknown model and make her one of the most sought-after supermodels in the world; and Victoria’s Secret was home, platform and brand to the “Angels” group of supermodels who all dominated the very top tier of any analytic charting not only supermodels, but models in general.
Heyman, known for his ability to think into the future, assembled an all-star roster that includes models from sectors of the modeling world. The current #HustleBootyTempTats supermodel roster includes “The World’s Most Beautiful Athlete” Jala Sue; international cover model Ines Trocchia; fashion model Laken Romine; Hollywood sex kitten Summer Soderstrom; bikini model “The Beauty From Budapest” Borbala Kreutz; Playboy Playmate Kari Nautique; Independent Film Festival Best Actress Laura Petersen; the scandalous tabloid headline-grabber Daniella Chavez; sexy health and wellness guru Whitney Johns; and “The Fitness Fashionista” Ali Lee.
And, of course, there’s Gloria Vitalina, our cover model this month and, as we go to press, the undisputed “talk of the town” at Miami Swim Week. “Gloria is always going to steal the show,” noted Abbas. “It’s something all the other fashionistas, runway beauties, cover girls and supermodels are just going to have to get used to.”
Laughing at all the press Gloria got outworking and outclassing everyone else who strutted their stuff in Miami, Heyman told us just as we were going to print that it’s all just the beginning of Gloria’s push to the very top of the modeling world. “She’s young, she’s ambitious, she’s driven, she’s gorgeous and she’s smart as hell,” Heyman exclaimed about his hotter-than-hot #HustleBootyTempTats supermodel. “Gloria Vitalina is reaching for the top, and she’s not going to let anything get in her way!”