It's a Guy Thing

For Cristiano Ronaldo it is Always Game ON!

The global footballer who is always prepared for anything that comes his way, today launches his new evening fragrance, CR7 Game On.

The third fragrance in the CR7 fragrance range, displays another side to Cristiano’s personality by showing us how he spends his evenings, in a relaxed campaign video.

Cristiano invites us to see how he prepares for a night out. As always, he puts on his favourite clothes, checks his phone, and makes sure his face and hair are on point. As a final step, he sprays his fragrance to give him extra confidence. He has no idea where the night will take him, but he is ready for anything. Fast-forward to later in the evening and Cristiano takes a breath of fresh air on his balcony, the skyline of the city glittering behind him. He notices the moon and is surprised when it lands at his feet. What comes next is out-of-this-world as Cristiano controls the moon through his unparalleled football skills. Cristiano Ronaldo owns the night.

According to Cristiano, “It was a lot of fun. The film has a high-spirited and fun mood, and being able to add what I do best to this campaign makes everything easier”.

Part of the woody fruity olfactory family, CR7 Game On is an addictive, bold and optimistic fragrance – perfect for the young man who wants to stand out. Positioned as a casual evening fragrance, the scent is enriched with cardamom and tonka bean, which combine with the woody notes of cashmere, resulting a warm sensuality. The strong woods are amplified by a sweet touch, with a strong intensity for staying out all night. When asked about the fragrance, Cristiano said, “Not only does the fragrance smell great, it is long lasting and remains with you throughout the night. It’s a smell that makes you feel great about yourself and allows you to stand out from the crowd”.

Reminiscent of the evening, CR7 Game On is encapsulated in a dark and opaque bottle, but with a light translucency that allows a glimpse into the fragrance, ornamented with the silver CR7 logo and the Game On brand highlighted in neon orange. Sitting on top of CR7 embossed shoulders, is a black and silver cap distinguished with the iconic CR7 ‘winning’ pose. Packaged in a striking soft-touch folding box, featuring a bold black and white image of Cristiano Ronaldo, fans can be inspired by his confident stance. As Cristiano notes, the design reinforces and highlights the main attributes of the perfume.

Collaborating again with Eden Parfums, this is the third fragrance to accompany the CR7 range. After the 2017 launch of his first, sporty CR7 fragrance and the 2019 lifestyle focused CR7 Play It Cool, comes the casual evening scent of CR7 Game On.

Stella Vassiliades, Marketing Director of Eden Parfums says of the new fragrance : “We are very pleased to be once again working with Cristiano Ronaldo to give a new dimension to his fragrance offering. Cristiano brought his optimistic spirit to the collaboration by starring in a dynamic campaign video and selecting fragrance notes that give him and his fans the confidence to tackle what the evening brings.”

CR7 Game On will be available in stores and at in three sizes (30ml, 50ml, 100ml). The collection includes a shower gel (available in a gift sets), plus a body spray. There are three gift sets available.


The CR7 Fragrance line was established in 2017 and has had global success, and sold in over 40 countries worldwide. Since its conception, the line has expanded into three fragrances, that offer a look into the different facets of Cristiano Ronaldo’s world.

CR7 brand currently retails in over 70 countries around the world. For more information see the website and Instagram @cr7cristianoronaldo