Flying High

Aviation American Gin named after the pre-prohibition cocktail created by well-known bartender Hugo Ensslin in the early 1900s.

Renowned as the brand that catalyzed the global craft spirit revolution and invigorated the gin category, Aviation American Gin is handcrafted in small 100-case batches at the House Spirits Distillery in Portland, Oregon, USA and part-owned by popular Deadpool actor Ryan Reynolds.

Back in 2006, American bartender Ryan Magarian got together with pioneer distiller Christian Krogstad to produce a more democratic gin that is smooth enough to enjoy neat but which works as a perfectly-balanced base for cocktails. And so a new era began.

Breaking away from the British tradition of the London Dry in which Juniper is the leading flavor profile, the New Western Dry Gins – of which Aviation was the first – bring botanicals to the fore. What’s more, the break from tradition has created space for other distillers following in Aviation Gin’s wake to play with new and different ingredients, thus setting the scene for the craft gin explosion.

We spoke to the Brand Ambassador and mixologist AJ Snetler from Truman & Orange, the innovative premium drinks company, about the USA’s number 1 selling gin.

What makes Aviation Gin so versatile and mixable?

The fact that it is indeed “the best damn gin on the planet” according to our Planetary Expert, Ryan Reynolds. But seriously, it was made by a partnership of bartenders, mixologists and distillers – a first in the industry – and people love its smoothness. It is softer and subtler than most gins. Also, it has killer packaging which recalls the glamour of the 1920s – think Great Gatsby!

What’s the best way to drink Aviation Gin, in your opinion?

Definitely on ice with a squeeze of your favorite citrus, or in a classic G&T.

What’s your favorite cocktail to make with Aviation Gin?

The Raspberry Fizz! It’s classic, flavourful, and the color has a strong, bold attitude of its own, just like Aviation.

Aviation has a unique blend of spices – what makes it so unique?

Balance is always key: the combination of both bitter and sweet orange peel, the floral notes from the French Lavender, all rounded off by the spice and Juniper makes for a beautifully balanced gin.

We know you love motorbikes. And mixing drinks. If Aviation Gin was a motorbike, which one would it be and why?

The American Original of course! I love my Harley Davidsons, and to me, both Aviation and Harleys are reminiscent of true, bold American craftsmanship that is timeless, strong and powerful.

How is Ryan Reynolds involved?

Ryan is the new owner, and well, the head of marketing for Aviation everywhere. He loved the gin so much he bought a stake in the company!

GET MIXING – the classic Aviation cocktail is made with gin, maraschino liqueur, crème de violette, and lemon juice.